‘Single to live existence with the fullest’
An analysis regarding Tinder’s most recent advertising campaign #singlenotsorry
Produced during the 2012, Tinder is currently the preferred relationship app all over the world, the only person in a position to set “with her more twenty-six mil compatibilities daily” (grab you to definitely, Cupid). Perhaps of the up coming release of Twitter Relationships (in the 2020), Tinder wished to mark the region features secure Milan that have billboards depicting challenging comments such as I’m solitary to call home lives so you’re able to the brand new maximum. A provocative and pretty questionable message you to definitely sparked of many suspicious looks of passers-by the.
But why should a matchmaking app commemorate character and being solitary? I inquired it to help you a person who however knows a great deal on the the niche, plenty to type a book about this. aria – , which have 413 Tinder fits has actually a fairly solid background and you may are a genuine specialist whom took part in crucial events and you can initiatives on nation.
Tinder’s #singlenotsorry promotion is the brand’s very first correct international campaign and you will seeks to control the new bad wisdom to be unmarried, seen far less an alternative, but because the a beneficial “loser” reputation.Read More »‘Single to live existence with the fullest’